AO3. The behavioural explanation for the development of phobias ignores the role of cognition. Phobias may develop as a result of irrational thinking, not just learning. For example, sufferers of claustrophobia may think " I am going to be trapped in this lift and suffocate ", which is an irrational thought, not taken into consideration in the behaviourist explanation. Furthermore, the cognitive approach has also led to the development of cognitive behavioural therapy, which is said to be more successful than the behaviourist treatments.