new tech

• new technology ?

  • Digital media
  • Social media
  • E-tailing
  • M-commerce
• traditional technology ?

  • Relies on customers visiting shops
  • The use of brochures and mailshots
  • Junk-mail
  • Personal selling
  • Promotion on television, radio and other well established media
• definitions of clicks and bricks ?

  Clicks and bricks is a marketing term which means that businesses need to have a web presence (clicks), plus a physical presence on the high street or in shopping centres (bricks).
• digital media definition ?

  Digital marketing is the use of any form of digital media to improve communications with customers
• digital media examples ?

  Search engine optimisation (SEO)

  Social media

  Viral marketing

  Digital display boards

  SMS messages

  Targeted feeds

  Online advertising
• social media ?

  This can be used to try to build a connection between the business and the

  consumer. This form of marketing is of growing importance as fewer young people consume traditional media (TV and newspapers) and instead consume entertainment and information online.
• social media marketing changes ?

  Viral marketing -Use of social media to encourage the spread of promotional activities and increase brand awareness

  • Uses blogs and online forums

  Social media - The use of virtual communities to communicate with actual and potential customers

  Emotional branding -Building a brand that will directly tap in to the consumers feelings, personal psychological needs and aspirations e.g. presents a feeling of belonging or success

  A brand sells a status or a life style choice
• E-tailing

  E-tailing is when buyers and sellers meet to trade in a virtual market place

  e.g. on the internet.This is short for electronic retailing and is the selling of retail goods on the internet. The internet has changed buying habits and E-tailing is now a very important part of the retail industry, and is continuing to grow.
• m-commerce ?

  M-commerce or mobile commerce is the ability to communicate and trade

  directly with the target market through hand help devices e.g. mobile phones and tablets
• benefits of m-commerce :

  • ease of purchase ( multichannels)
  • brand loyalty
  • usp over competition
  • successful promotions
• positives of new technology

  • It is convenient for customers.
  • It is cheap for new companies to set up as they do not need a High Street presence.
  • Online shops can be open 24/7.
  • Social media can be used to target certain market segments very effectively.
  • It grabs customers attention very effectively by having a presence (‘popping up’) whilst they are using a device
  • Digital natives (those under 35 years old) are very internet literate and so businesses that predominantly target this segment will find it more useful to use new technology.
• negatives of new technology and why traditional still used

  • It can be used for market segments which prefer to shop on the High Street (over 35s).
  • It can be used for market segments which do not have access to social media or even the internet.
  • It is not reliant on good internet access.
  • Many countries across the world do not have the same broadband capabilities or internet access at home compared to the UK.
  • It is less affected when there are technical problems.
  • Certain services can only be purchased physically
• how has new technology affected the market ?

  • Costs can be significantly reduced in terms of producing advertising campaigns using digital media
  • The potential audience for marketing campaigns has increased significantly due to the number of people able to access the internet
  • Market are more easily converted to global markets with businesses able to promote
  • Technology has helped businesses identify customers preferences and buying habits,