Added value is found in the difference between the cost of purchasing raw materials and the price at which the finished foods are sold for.
formula of added value
Selling price – Bought-in goods and services
Purchasing cheaper raw materials -How might added value be increased?
however, care must be taken that quality is not compromised when doing this. As a business grows it may be able to take advantage of
purchasing economies of scale and achieve greater added value as a result.
Improving the efficiency of the production
process -How might added value be increased?
for example, this may be achieved by purchasing up-to-date machinery or by training the workforce.
Raising the price of the product-How might added value be increased?
price elasticity of demand is a key issue here. If the business
raises the price of a product, the demand for which is price sensitive, it will result in a fall in overall revenue – which is clearly something it would not want to do.
Achieving brand status -How might added value be increased?
for a product can create added value. Chanel perfume sells for a great deal more than the majority of its competitors, but the processes involved in production will be virtually identical.
Offering additional services-How might added value be increased?
with a productcanresult in addedvalue.Atelephone helplineto
help with technical questions, or the willingness to install new equipment and ethically dispose of old equipment are examples of this.
Improving customer access -How might added value be increased?
or convenience is a well-proven method of adding value. Drive- through fast-food outlets and home-delivery pizza are typical examples.