4.9A Re-imaging

• re-imaging = remodelling of an area to counter negative perceptions of the area
• Urban rebranding = re-imaging places using a variety of media to improve the image of both urban and rural locations and make them more attractive for potential investors
• • Rebranding of areas is designed to make places:
  • More competitive
  • Attract new investment, residents and visitors
  • Gain a new, improved identity