Cross elasticity of demand measures the responsiveness of quantity demanded of one good or service given a change in price of another.
XED gives us two key pieces of information: whether the goods are related to each other (substitute or complementary goods) and how closely related they are (strongly or weakly).
The equation for XED is: the center change in quantity demanded of good A over the percentage change in price of good B.
If the XED figure is positive, it means that the two goods are substitute goods.
If the XED figure is negative, it means that the two goods are complementary goods.
If the XED figure is greater than one, it means that demand between the goods is price elastic.
If the XED figure is less than one, it means that demand between the goods is price inelastic.
If the XED figure is zero, it means that demand between the goods is perfectly inelastic.
The quantity demanded of printer ink goes down by 50% when the price increases by 120%.
The sign in the equation indicates whether the goods are complementary or substitute goods.
If the goods are complements, the demand curve will be downward sloping.
If the goods are weakly related complements, the demand curve will be shallow.
Demand between complementary goods is price inelastic, meaning that as the price increases quantity demanded will decrease proportionately less than the increase in price.
Demand between substitute goods is price elastic, meaning that as the price increases quantity demanded will increase proportionately more than the increase in price.
If the sign is positive, the goods are substitute goods and you can ignore the sign.
The price of a MacBook Pro increases from £1,000 to £1,500, resulting in a 50% increase in price.
If the goods are substitutes, the demand curve will be upward sloping.
If the sign is negative, the goods are complementary goods and you must keep the sign in the equation.
If the goods are strongly related complements, the demand curve will be steep.
The quantity demanded of a Sony Vaio increases by 10% when the price of a MacBook Pro increases by 50%.
The quantitydemanded of a Sony Vaio goes up by 10% when the price of a MacBook Pro increases by 50%.