4.9B Rebranding and deindustrialised places

Cards (4)

  • regenerating deindustrialised UK cities involves:
    • Turning their industrial history into a heritage asset, with museums
    • Redeveloping warehouses and old industrial buildings into apartments, shops, restaurants
    • Building modern apartments and hotels on land once occupied by industry
    • Using local art, artists and music to attract visitors
  • Regenerating Liverpool:
    1. Heritage
    2. Arts and culture
    3. retail
    4. living
    5. technology
  • Rebranding of deindustrialised cities involves creating an identity by focusing on their industrial heritage:
    • Celebrating their industrial history with museums, historical trails and public artworks 
    • Redeveloping warehouses and old industrial buildings into apartments, shops, restaurants and office space
    • Building contemporary apartments and hotels on old industrial brownfield sites
    • Regenerating canals and quaysides into marinas, bars/restaurants and canals for leisure
  • ‘Glasgow: Scotland with Style’ program:
    • In 2004, Glasgow launched a £1.5 million rebranding campaign to present itself as more cosmopolitan, using the slogan ‘Scotland with Style’ 
    • It successfully focused on:
    • Attracting tourists to Glasgow on short breaks, making £23 million in revenue
    • Increasing the number of business conferences and events held there
    • Hosting large sporting events (2007 UEFA Cup Final, World International Gymnastics Championships)