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Regeneration
4.9 Rebranding
4.9B Rebranding and deindustrialised places
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Cards (4)
regenerating deindustrialised UK cities involves:
Turning their industrial history into a
heritage
asset, with museums
Redeveloping
warehouses
and old industrial buildings into
apartments
,
shops
,
restaurants
Building
modern
apartments and
hotels
on land once occupied by industry
Using local art,
artists
and
music
to attract visitors
Regenerating Liverpool:
Heritage
Arts
and
culture
retail
living
technology
Rebranding of deindustrialised cities involves creating an identity by focusing on their
industrial
heritage:
Celebrating their
industrial
history with museums, historical trails and public artworks
Redeveloping warehouses and old
industrial
buildings into apartments, shops, restaurants and office space
Building
contemporary
apartments and hotels on old industrial brownfield sites
Regenerating
canals
and quaysides into marinas, bars/restaurants and canals for
leisure
‘Glasgow: Scotland
with Style’
program:
In
2004
, Glasgow launched a
£1.5
million rebranding campaign to present itself as more cosmopolitan, using the slogan
‘Scotland
with Style’
It successfully focused on:
Attracting tourists to Glasgow on short breaks, making £23 million in revenue
Increasing the number of business conferences and events held there
Hosting large sporting events (
2007
UEFA Cup Final, World International Gymnastics Championships)