4.9B Rebranding and deindustrialised places

• regenerating deindustrialised UK cities involves:

  • Turning their industrial history into a heritage asset, with museums
  • Redeveloping warehouses and old industrial buildings into apartments, shops, restaurants
  • Building modern apartments and hotels on land once occupied by industry
  • Using local art, artists and music to attract visitors
• Regenerating Liverpool:

  1. Heritage
  2. Arts and culture
  3. retail
  4. living
  5. technology
• Rebranding of deindustrialised cities involves creating an identity by focusing on their industrial heritage:

  • Celebrating their industrial history with museums, historical trails and public artworks 
  • Redeveloping warehouses and old industrial buildings into apartments, shops, restaurants and office space
  • Building contemporary apartments and hotels on old industrial brownfield sites
  • Regenerating canals and quaysides into marinas, bars/restaurants and canals for leisure
• ‘Glasgow: Scotland with Style’ program:

  • In 2004, Glasgow launched a £1.5 million rebranding campaign to present itself as more cosmopolitan, using the slogan ‘Scotland with Style’ 
  • It successfully focused on:
  • Attracting tourists to Glasgow on short breaks, making £23 million in revenue
  • Increasing the number of business conferences and events held there
  • Hosting large sporting events (2007 UEFA Cup Final, World International Gymnastics Championships)