SEO

• Search Engine Optimization (SEO) is the process of optimizing a website to rank higher in search engine results and increase organic traffic.
• The link between UX and SEO Rankings involves:

  Page loading speed

  Mobile Friendliness

  Higher dwell time

  Low bounce rate

  Usability and user engagement
• SEO is important in order to get more organic search traffic to a website.
• Better SEO rankings mean more traffic, and therefore new customers and more brand awareness. Neglecting this leaves the space open to competitors.
• Search Engines work by: crawling, indexing, and ranking/serving.
• The top results are selected by their:

  Relevance (Search intent/Meaning of the query)

  Quality or content

  Usability of the page

  Overall context

  User settings
• Search Engine Queries can be: Navigational, Informational, Commercial Investigation or Transactional.
• Things to consider to create relevant content: Topical relevance, type of content, content freshness, location