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Psychology
Social influence
Zimbardos prison experiment
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Created by
Freya Cobby
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Cards (9)
Zimabardo (1970s)
Aim - To find out how quickly and easily
ppts
would
conform
to their roles
Procedure
21
male
ppts who were tested as
emotionally stable
and randomly assigned them to
prisoner
or guard
They were made to conform to each role, wore uniforms to de - individualize them
Findings - Guards
The guards took up roles
easily
treating prisoners
harshly
Used
fire
extinguishers
when rebellion
Constantly reminded prisoners of their
powerlessness
Awoke
prisoners
up for
head
counts
Only referred to them by their
number
Became more
agressive
Findings -
prisoners
Prisoners
rebelled
after day
2
After rebelion prisoners became
subdued
and
depressed
One
was released due to psycological
disturbance
2
more were released on the
4th
day
One went on
hunger strike
,
guards
force fed and put him in
closet
The experiment ended after the
6th
day instead of
14th
Conclutions
Social
roles
have a strong
influence
in how we act
EVALUATION - Strength -
Control
Zimbardo had a
strong
level of
control
over
variables
Only had ppts who had been proved
mentally
stable
High
internal
validity
EVALUATION - Weakness -
Lack
of
realism
Didn't have the realism of a
real
prison
Some argued they were more
play
acting
One
guard
said he based his character on
cool
hand
luke
COUNTERPOINT
Ppts did behave as if it was real
90
% of prisoners conversations were about
prison
life
Talked about how it was
impossible
to
leave
SPE
until their
sentences
were over
Prisoner
416
believed
prison
was real
EVALUATION - Weakness - Exaggerates the power of roles
Only
1/3
of
guards
actually behaved brutally
1/3 tried to apply the rules fairly
1/3 tried to help the
prisoners
and sympathized by offering
cigarettes
and reinstating privileges