Baudrillard

• Irony is a feature of a postmodern media product. Its where the opposite thing happens to what should happen
• Another feature is parody or homage
• Homage = Paying respects to a genre, style, person or product
• Parody= Making fun of a genre or style, product or person
• Another feature of a postmodern media product is bricolage
• Bricolage= Sampling and using older media products in your own
• Another feature is intertextual references
• Intertextual reference where a producer or director makes a suttle or direct to another media product
• It makes the audience feel clever when they recognise intertextual refrences
• Another key feature is fragmented narrative
• fragmented narrative. Flash back, flash forward and present. Cross cutting between scenes
• another feature is self reflexivity
• Self reflexivity- when the character know that they are in a media product. Such as when they talk to audience breaking the fourth wall
• There are also common themes in postmodern media products. Such as What if, the future, technology, human existance
• another feature of a postmodern media product is a loss of reality, more artifice, less realism.
• versimilitude = Amount of realism
• If a media product lacks versimilitude. It lacks realism.
• simulacra- Artificial copies of the original product
• Simulacra become hard to tell apart from reality= hyperreality
• A simluacrum is a copy of something with very little link to reality
• Audiences often prefer simulacra to real life
• society has become obsessed with simulacra