· An individual/company that purchases goods from another store to keep/sell.
Consumers
· Consumes the product/service. Did not pay for anything.
(4) Types of Customers:
Drivers
Analyst
Amiable
Expressive
Type of Customer: Driver
· Often in managing jobs. Dominant & controlling. Decisive type, decides fast = does not analyze much=. Not detail oriented.
Types of Customer: Analyst
· Focused on Details. Serious & low energy. Quality over quantity, high standards. Takes their time deciding.
Types of Customer: Amiable:
Teamwork! Sociable, great at forming relationships. Establishes a personal connection before making a business decision. Empathetic & good listeners. Likes to ask personal questions. Easy & out-going.
Type of Customer: Expressive
GUT FEELING. Emotional type, full of positive energy. Decisions are based on intuitions. Highly sociable but much more charismatic, persuasive, & ambitious.