cadbury's

• Cocoa at the time was made with starches to cover up the taste of the cocoa butter, cadbury's was able to make their 100% pure cocoa butter
• created green spaces around their factory so the workers could leave the dirty and crowded city life and live in peace with a better quality of life
• 30% of cadbury's capital expenditure was spent on worker's welfare
• Built playgrounds for children, Tennis and squash courts along with a bowling green and swimming pools with heated chaning rooms
• Cadbury's became one of the first firms to introduce a saturday half-day off work
• supported the war effort in WW1 when the supplied milk to the people of Birmingham and factories were used to make dried veg and fruit plulp and buildings were turned into hospitals
• In WW2, they turned factory was used to make guns, doors for spitfires, aeroplane flares, aircraft parts, gas masks and jerrycans
• 1935- Cadbury family founded the Cadbury Foundation, supporting colleagues and community. Volunteering, funding, helping local schools, charities, people and businesses.
• Cadbury partnered with family-run business like Fry and Sons and Trebor Bassett to provide the best value for money