Textbook

• The total mark for Business Studies Unit 2 Developing a Business is 90.
• The total mark for the paper is 90.
• Quality of written communication will be assessed in Questions 2(e) and 2(g).
• The General Certificate of Secondary Education 2023 Business Studies Unit 2 Developing a Business paper is scheduled for Monday 12 June, afternoon.
• Turn over TopCat plc is a large successful pet food manufacturer with five factories throughout the UK.
• TopCat plc is currently building a new factory just outside Belfast, as year on year profits have steadily increased.
• TopCat plc is in the process of recruiting a new Marketing Manager and is drawing up a person specification.
• The purpose of drawing up a person specification is to explain the job description, CV, appraisal, and fringe benefits.
• One advantage of TopCat plc using external recruitment to fill the position of Marketing Manager is that it allows for a wider pool of candidates.
• Two roles of social media in recruitment for TopCat plc are to attract candidates and to assess their suitability.
• The Return on Capital Employed for Gordon Greer can be calculated by dividing the net profit by the total assets minus the current liabilities and multiplying by 100.
• Gordon Greer is a supplier of farm fresh ingredients to TopCat plc, with an Income Statement and a Statement of Financial Position.
• The Gross Profit Percentage for TopCat plc can be calculated by dividing the gross profit by the sales revenue and multiplying by 100.
• Another method of financing the expansion of TopCat plc could be external methods of finance, with advantages and disadvantages.
• Advantage and disadvantage of growth for TopCat plc can be analysed by considering two disadvantages and one advantage.
• Retained profits can be used as a source of finance for TopCat plc, with advantages and disadvantages.
• A break-even chart for TopCat plc can be analysed by identifying the break-even output, sales revenue at 20,000 units of output, and total costs.
• The ethical implications of growth for TopCat plc can be analysed by discussing the advantages and disadvantages of external methods of finance.
• The Return on Capital Employed for TopCat plc can be calculated by dividing the net profit by the total assets minus the current liabilities and multiplying by 100.
• The Gross Profit Percentage for Gordon Greer can be calculated by dividing the gross profit by the sales revenue and multiplying by 100.
• TopCat plc intends to use profit sharing as a method of motivation, with one advantage being that it can be tailored to the individual.
• Testing can be used as a method of selection for the post of Marketing Manager, with two signs of success being a good understanding of the business and a good understanding of the market.
• Perfect Pets plc, a competitor of TopCat plc, has recently experienced a fall in sales, with two signs of failure being a fall in sales and a decline in customer satisfaction.
• TopCat plc benefits from economies of scale, which are gained when the business can buy goods in bulk, receiving a discount.
• Internal (organic) growth is a type of growth that TopCat plc has achieved by expanding its product range and entering new markets.
• TopCat plc is considering a takeover of Perfect Pets plc, with one advantage being that it can gain access to new markets.