A limitation of self-disclosure research is that findings may not apply to all cultures, as the importance of self-disclosure differs across societies. In Western, individualistic cultures, greater self-disclosure is associated with higher relationship satisfaction. However, research suggests that in collectivist cultures (e.g., China), individuals may disclose less personal information, yet relationships remain equally satisfying (Tang et al., 2013). This suggests that self-disclosure may not be a universal factor in attraction, limiting its generalisability across different cultures.