t involves the process that ensures a business responds to the environment in which it operates
Step Change
Significant & occurs rapidly
Dramatic or radical change in one fell swoop
Often required when a business has suffered from strategic drift Often involves significant alteration in the business
Gets it over with quickly / decisively
May require some coercion to overcome resistance
Incremental Change
Many small and frequent changes
Many small changes which take place as a business develops and responds to subtle changes in the external environment
Usually involves little resistance
Arises as strategy develops
Often not noticed
A culture of accepting and embracing incremental change may develop
Disruptive Change
arises from changes in the external environment which impact the market as a whole
Rapid improvements in technology are the main driver of disruptive change since technological innovation provides new ways of delivering goods and services as well as reducing barriers to market entry.
Internal Causes of Change
Arise from factors within the control of the business
New leadership
Change in strategic direction & corporate objectives
Significant investment decisions
Changes to scope of business activities
Adjusting the organisational structure
External Causes of Change
Arise from factors outside the control of the business