Lewin's Force Field analysis

• what is Lewins Force Field?

  provides an overview of the balance between forces driving change in a business and the forces resisting change
• Key Features of the Force Field Analysis Model

  • There are forces driving change and forces restraining it

  • Where there is an equilibrium between the two sets of forces there will be no change

  • In order for change to occur the driving force must exceed the restraining force
• Internal Forces Driving Change

  Need for higher profits

  Poor efficiency Lack of innovation

  Need to change culture

  Change of leadership
• External Forces Driving Change

  Customer demand

  Competition Legislation & taxes

  Political environment Ethics & social values

  Technological change