based around a formal process of setting corporate objectives and developing a coherent business strategy designed to achieve those objectives with the resources available
What is Emergent Strategy?
"a pattern of action that develops over time in an organization in the absence of a specific mission and goals, or despite a mission and goals."
Planned Strategy
The intended strategy
Influenced by specific corporate objectives
Based around a formal strategy planning process
Supported by traditional planning tools and methods (e.g. SWOT Analysis, PESTLE framework, Porter’s Five Forces)
Described in formal business plan
Emergent strategy
The strategy that actually happens
Strategy responds to events as they arise (e.g. changes in external environment)
Often involves strategic and tactical changes
Not restricted by formal planning tools and methods
