Primary data refers to the information which is gathered directly from an original source or which are based on direct or first-hand experience using methods like surveys, interviews, or experiments.
Ratio Scale possesses all of the characteristics of interval scales but has a true zero point and a case where 0 is on a scale indicates the total absence of the property being measured.
Nominal Scale involves categorizing cases according to the presence or absence of some attribute and is generally used for the purpose of classification.
Ordinal Scale is the simplest scale which orders people, objects, or events along some continuum and offers at least a rough indication of quantitative differences; they can also be categorized and ranked; numbers are used only to place objects in order.
Secondary data refers to the information taken from published/unpublished materials that have been previously gathered by other individuals, researchers or agencies.