Content Marketing

• The 4 pillars of content marketing are:

  • Originality. Original content can go viral.
  • Diverse content. Short and long form, text and audio to reach all sectors of the target audience.
  • Repurpose content. This saves money and time.
  • Use user generated content.
• Content marketing is a strategic marketing and business process focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience and ultimately drive profitable customer action.