Evaluation

• Limitation - The naïve participant can easily change behaviour
• Limitation - only American men - lack of population validity and not collectivist
• Limitation - Asch didn't research the effect of individual factors
• Limitation - Deception was used
• Limitation - Sogon (1984) found that conformity was higher with strangers
• Limitation - lacks ecological validity
• Limitation - this era was high conformity due to the wars
• Strength - Simple task - no real reason to conform
• Stregth - No consequences
• Strength - Lucas et al found out that when tasks got harder, findings depended on persons strength in that subject