The Times is famous for having a range of journalists with varied political viewpoints which allows the newspaper to offer a more neutral and balanced political stance on some issues.
The Times describes itself as a faithful recorder of the times for more than 200 years, authoritative, credible, responsible, trusted and a part of the nation’s cultural heritage.
The set edition of The Times was published on February 1st, 2022 and focuses on the report into the investigation into parties held at Downing Street while the country was under lockdown restrictions.
This edition of The Times deals with the scandal surrounding allegations regarding parties and social gatherings held by the Conservative Party at a time when its leaders had enforced strict restrictions on the people of England that prohibited such gatherings.
The story of parties held at Downing Street during lockdown was first reported in November 2021 and alleged that during the lockdown Christmas of 2020, parties had been held at Downing Street, some of which had been attended by the Prime Minister Boris Johnson.
The Daily Mirror is a British daily national tabloid newspaper established in 1903, targeted at a predominantly working-class readership and adopting a traditional left-wing political stance.
The Times reflects the social and cultural contexts of the time in which it was produced, largely targeting a ABC1 demographic with cultural capital and an interest in news and analysis in detail.
One of the Mirror’s main competitors is The Sun newspaper which targets a similar socio- economic demographic but usually adopts a more traditional right-wing stance.
The Daily Mirror actively supported footballer Marcus Rashford’s campaign to force the government to give extra help for struggling families: ‘Marcus: Don’t Abandon Hungry Kids’ (May 2021).
The newspaper’s slogan ‘The Heart of Britain’ suggests that the newspaper stands up for the ordinary person and is a key part of the social and cultural life of the UK.
The plug on The Times is constructed differently, using a bright colour palette to differentiate between the serious and lighter elements of the newspaper’s content.
The way in which the conventions are employed across newspapers will communicate different meanings; for example, the use of headlines, language and mode of address differs between popular and quality newspapers.
The masthead of The Times is bold and recognisable and effectively signifies the ideology of the paper, suggesting that it reports and reflects upon the issues of the time.
The resolution of oppositions may only be evident and more explicit in something such as an editorial or an opinion piece, where the political allegiance of the paper may be more obvious.