AO1

• Who proposed the Multi-Store Model of memory?

  Atkinson and Shiffrin
• What does the Multi-Store Model describe?

  How information moves through the memory system
• How many stores are in the Multi-Store Model?

  Three stores
• What are the two main types of sensory memory?

  Iconic and echoic
• How is information coded in sensory memory?

  Depending on the sense it comes from
• What is the duration of sensory memory?

  Very short (milliseconds)
• What is the capacity of sensory memory?


  Very large but mostly unattended
• What happens to information that does not receive attention in sensory memory?

  It is transferred to short term memory
• What technique might someone use to maintain information in short term memory?

  Maintenance rehearsal
• What is the primary coding method in short term memory?

  Acoustic
• What is the capacity of short term memory?

  7±2
• What allows information to transfer into long term memory?

  Prolonged rehearsal
• What is the duration of short term memory?

  18-30 seconds
• What is the primary coding method in long term memory?

  Semantic
• What is the capacity of long term memory?

  Unlimited
• What is the duration of long term memory?

  Unlimited
• What process is used to recall information from long term memory?

  Retrieval
• How does information move from long term memory back to short term memory?

  Through the process of retrieval
• Who developed the Multi Store Model of memory?

  Shiffrin and Atkinson
• What are the three memory stores in the Multi Store Model?

  Sensory register, short term memory, long term memory
• How does information travel through the memory stores according to Shiffrin and Atkinson?

  In one direction only
• What must happen for information to pass from the sensory register to the short term memory store?

  We must pay attention to it
• What is required to transfer information from short term memory to long term memory?

  Rehearsal of the information
• What happens if a person damages their short term memory according to the Multi Store Model?

  Long term memory remains intact, but new information cannot be formed
• Can each memory store be damaged independently?

  Yes, they can be damaged independently
• What is the flow of information in the Multi Store Model?

  • Information flows from sensory register
  • Then to short term memory
  • Finally to long term memory
  • The flow is unidirectional