Types of data

• What type of data deals with quantity?

  Quantitative data
• Which type of data can be measured?

  Quantitative data
• What do psychologists look at when gathering quantitative data?

  Averages and differences between groups
• What type of data deals with descriptions?

  Qualitative data
• How do researchers observe people when collecting qualitative data?

  Through messages they produce and actions
• What is an advantage of quantitative data regarding analysis?

  Easy to analyse using statistical testing
• How can closed questions void quantitative research?

  Participants may select an unrepresentative answer
• Why are qualitative answers not restricted by closed questions?

  To gain insight into thoughts, feelings, behaviour
• What can subjective interpretations and bias lead to in qualitative data analysis?

  Skewed conclusions
• What type of data deals with numbers?

  Quantitative data
• What do psychologists develop to measure psychological variables when collecting quantitative data?

  Measures
• What type of data deals with quality?

  Qualitative data
• Which type of data is observed, not measured?

  Qualitative data
• What is qualitative data concerned with?

  Attitudes, beliefs, fears, and emotions
• What can easy analysis of quantitative data lead to?

  Oversimplified data
• What is a benefit of qualitative data regarding insights?

  Provides detailed information and unexpected insights
• What is a drawback of qualitative data analysis?

  Difficult to analyse and draw conclusions
• What type of data is collected firsthand by the researcher?

  Primary data
• What does primary data involve testing?

  Effects of the IV against the DV
• What types of data can be gathered through primary data collection?

  Qualitative and quantitative data
• What can the researcher do with secondary data that they collected from another piece of research?

  Use it in their current research
• What analysis is conducted on secondary data?

  Meta-analysis
• Why can the researcher be confident good research has been conducted when using primary data?

  They have control over the process
• Why is primary research often expensive?

  Time consuming to design, conduct, analyse
• What is an advantage of using secondary data regarding cost and time?

  Cheaper and less time consuming
• What is a limitation of using secondary data regarding research needs?

  May not be specific to needs
• What does designing a study involve when collecting primary data in Psychology?

  Gaining ethical approval, piloting, recruiting, analysis
• What methodologies are used to collect primary data?

  Questionnaires, observations, interviews, experiments
• What type of data is collected for a purpose other than the current one?

  Secondary data
• What will the researcher do when using secondary data?

  Review the data that is available
• What are researchers trying to gather when conducting a meta-analysis?

  Correlations
• Why does the researcher have control over the data when using primary data?

  They plan, conduct and analyse the research
• What can the design and data collection be designed to fit in primary data?

  Aims and hypothesis of the study
• What is an advantage of using secondary data regarding access?

  Simpler to access
• Why is secondary data a good starting point?

  To clarify explanations and theories
• What is a limitation of using secondary data regarding research quality?

  Cannot be sure how well conducted
• In quantitative data, what does 'quantity' refer to?

  An amount or number
• What steps are involved in conducting primary research in psychology?

  • Design the study
  • Gain ethical approval
  • Pilot the study
  • Recruit the participants
  • Carry out the research
  • Analyze the data
• What steps are involved in conducting primary research in psychology?

  • Design the study
  • Gain ethical approval
  • Pilot the study
  • Recruit the participants
  • Carry out the research
  • Analyze the data
• In qualitative data, what does 'quality' refer to?

  A characteristic or description