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A-level Psychology
Research methods
Observational studies
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Created by
Georgia Foulkes
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Cards (33)
What does a researcher do in an observational study?
Watches or listens to
participants' behavior
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What is a key feature of a non-participant observation?
The
observer
does not interact
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How does a participant observation differ from a non-participant observation?
The observer
interacts
with the group
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What are the strengths and weaknesses of non-participant observation?
Strengths:
Collects
qualitative
and
quantitative
data from a distance
Primary source of data
Researcher able to remain
objective
Weaknesses:
May
misinterpret
behavior
Unable to ask for
clarification
Data can be difficult to
analyze
Participants
may show demand characteristics/social desirability if
overt
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What does coding or categorizing observed behaviors help with?
Analyzing large amounts of
data
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What can participants in an overt observation still show?
Demand characteristics
or
social desirability
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Why can a researcher remain objective in a non-participant observation?
They stay separate from the
behavior
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What are the strengths and weaknesses of participant observation?
Strengths:
Provides rich,
valid data
Allows insider perspective
Weaknesses:
Challenging to carry out
High risk of demand characteristics and social desirability
Potential for
researcher bias
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How does overt observation in participant studies allow researchers to be more flexible?
They
can ask questions and adjust methods
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How can being part of the group in participant observation create bias?
Between the
researcher
and participants
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What is a likely characteristic of a participant observation?
More likely to be
overt
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What is social desirability bias in observations?
Participants
act to be seen favorably
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What is a benefit of using overt observation?
Reduces the issue of
consent
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What is a major ethical concern in covert observations?
Participants
cannot give consent
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What kind of behaviour do covert observations reveal?
'Real'
behaviour
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What is a key characteristic of an unstructured observation?
Records all
relevant
behaviors without a system
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What is a potential problem with unstructured observations?
May only record the most
visible
behaviors
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What is a key feature of structured observations?
Use
systems
to organize observations
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What is the hardest part of designing an observation?
Categorizing different
behaviours
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What does a researcher need to do to conduct systematic observations?
Break behavior into
behavioral
categories
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What does it mean to operationalize an action in observations?
Break down the behavior into
components
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What would a researcher create for behavioral categories in systematic observation?
A
table
to tally observed
behaviors
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What is the primary issue when conducting continuous unstructured observations?
High
possibility
of missing information
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What are the two main techniques to create a more systematic method of observing?
Time sampling
and
event sampling
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What is the procedure in time sampling?
Record
behavior
in a given time frame
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What does event sampling involve?
Counting
instances
of a certain behavior
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What does observations capture compared to other research methods?
Spontaneous and unexpected
behavior
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What is a potential issue in observations?
Observer bias
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How can observer bias affect observations?
Distorts
what is observed
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How can researchers reduce the risk of observer bias?
Observe
in pairs
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What does having more than one observer increase?
Inter-rater reliability
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What indicates increased inter-rater reliability?
Agreement in the
observed
behaviour
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What type of data source is non-participant observation considered?
Primary data source
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