Social factors, such as class, age, and ethnicity, have traditionally been seen as key determinants of voting behaviour in the UK.
While social factors play a significant role in shaping electoral outcomes, other factors such as economic performance, issue voting, and party leadership have become increasingly important in recent years.
This essay will reject the view that social factors are the most important factor in determining the outcome of elections, as class dealignment, economic considerations, and issue voting have diminished the influence of social factors.