Bowman’s Strategic Clock

• What does Bowman's Strategic Clock help businesses achieve?

  Sustainable competitive advantage
• What are the two dimensions Bowman's Strategic Clock is based on?

  Price and perceived value
• How many strategic positions does Bowman's Strategic Clock identify?

  Eight positions
• What is position one on Bowman's Strategic Clock?

  Low price and low value added
• Why is position one considered unlikely to be sustainable?

  Competitors can undercut on price
• What characterizes position two on Bowman's Strategic Clock?

  Low price with some added value
• What strategy do businesses in position two typically adopt?

  Cost minimization strategy
• What is the hybrid position in Bowman's Strategic Clock?

  Low price with high product differentiation
• What does position four focus on in Bowman's Strategic Clock?

  Adding perceived value through differentiation
• What is the pricing strategy in position five?

  High price with high perceived value
• What type of brands typically adopt position five?

  Luxury brands
• What is the risk associated with position six?

  High margins without added perceived value
• What defines the monopoly price position in Bowman's Strategic Clock?

  One dominant player sets the price
• What is the last position on Bowman's Strategic Clock?

  Loss of market share position
• Why is the loss of market share position problematic?

  Low value for a standard price
• What are the key points of Bowman's Strategic Clock?

  • Eight strategic positions based on price and perceived value
  • Positions one to three focus on low price strategies
  • Positions four and five emphasize differentiation
  • Positions six to eight are uncompetitive and unsustainable
• What are the implications of being in positions six, seven, and eight on Bowman's Strategic Clock?

  • These positions are uncompetitive
  • Higher prices compared to perceived value
  • Risk of losing customers to better options