Sociological Research of Representation of Gender in the media in the 1960's and 1980's, showed that men and women are portrayed differently
Women occupied a limited number of roles but were as mothers, housewives and sex objects whilst men were seen as talking leading roles, showing them as stronger characters
Tuchman completed their studies of gender representations in the media in 1978
Tuchman (1978) argued that the narrow range of roles for women in the media amounted to their 'symbolic annihilation' - lost their work and were often stereotyped as mother or housewives etc.
There are still enduring representations of femininity & masculinity that reflect traditional stereotypes:
Women are relatively invisible in parts of the media
In 2008, the Bristol Fawcett Society found that only 30% of the main characters in a day's output from CBeebies were women
In 2008, the Bristol Fawcett Society found that 30% of the main characters in a day's output from CBeebies were women, showing how female roles are still invisible in the media and less represented
There are still enduring representations of femininity & masculinity that reflect traditional stereotypes:
Also, prime-time dramas retained a 60/40 ratio of men to women speaking parts
There are still enduring representations of femininity & masculinity that reflect traditional stereotypes:
It was also found that in sports coverage, men and women are portrayed in very different ways and there is greater coverage of men's sports