Whannel (2002) - Male Representation in the Media

• The Media often portray ideals such as the 'New Man' and 'Metrosexual Male' are portrayed as expressing their emotions, taking an interest in toiletries & clothing and taking new roles within the family
• Whannel completed their studies on male representations in the media in 2002
• Whannel (2002) argued the media portrays a type of retributive masculinity in which traditional masculine attitudes towards women are aggressively re-asserted (often Football to reaffirm norms & values)
• Whannel (2002) analysed the media images of David Beckham as an example of a Metrosexual Male (cares about lifestyle) and retributive masculinity (traditional aggressive masculinity through football)