Naomi Wolf conducted her study on female representations in the media in 1991
Naomi Wolf (1991) states how women believe in the 'beauty myth' and feel pressure to adhere to unrealistic social standards of physical beauty due to commercial influences on the media
Naomi Wolf (1991) argued that the 'beauty myth' leads to unrealistic social standards of physical beauty, this can lead to unhealthy behaviours such as Eating Disorders rising exponentially (Idea of Size 0)