Ferguson completed her study called 'Forever Feminine' in 1983
Ferguson (1983) argued that women's magazines promoted traditional ideals of femininity
Ferguson (1983) conducted interviews with magazine editors who claimed that many media items were produced in response to readers' letters
Ferguson (1983) and her research complies with the Pluralist View, that the content of magazines reflects the tastes and wishes of their audience
Ferguson (1983) also argued that women are portrayed through an image or ideal of the feminine, which includes traditional ideals with a focus on "him, home and looking good for him"
