Major 1990 - 1992

• thatchers supporters backed him so he wins over Heseltine as MPs voted on leader
• behind new conservatism
• Gulf war

  • effectively cooperated with America and ended illegal occupation of Kuwait
  • Majors decision to inform labour leader Kinnock and liberal paddy ashdown gained respect
• origins of universe backed by British money

  • simulate moments after big bang
  • carried in Europes nuclear research centre
• Tim Berners Lee creates World Wide Web
• quietly withdrew the poll tax in 1991

  • replaced with council tax on property value
• Maastricht treaty

  • major negotiates opt out from euro
  • Cherrypicked EEC - big win
  • Emerges as brilliant statesman
  • Common European foriegn policy
  • Common European defence policy
• citizens charter

  • watered down Thatcherism
  • attempt to measure accountability of public services
  • carried on with Thatcherism - privatisation and council houses remain as people disliked thatcher and not ideology
• Why does major win the election - soapbox

  • meet john major seated on barstool
  • Verbally battled crowds on megaphone
  • Reinforce image of honest john - interest level of media rises
  • Seen as relatable
• why does major win election - labour tax

  • cant shake image of Callaghan and Wilson high taxes and impacts of 3 billion cuts
  • cons claimed labours plan = tax increases of over a grand per voter
• Why did major win election- Jennifers ear - labour failures

  • media questioned advert and account of story told
  • Damaged labour ironically
  • Later found conservative grandad informed party of labours plans
• Why did major win election- Sheffield rally

  • labour used American like rally fuelled by red wednesday which showed labour lead - did nto sway floating voters
  • Sounded like preacher instead of Statesman like prime minister compared to major
• why did major win - its the sun wot won it

  • the sun was hostile anti Kinnock - last person in Britain please turn out the lights
  • read by 22% of population
• Why did major win - labour too left leaning

  • socialism
  • Nationalisation
  • Tax the rich
  • Unilateral disarmerment