Fluency -refers to one's ability to clearly pronounce words w/ appropriate speed, accuracy, and expression.
Tone -refers to the feelings or emotions the speaker portrays in a listening text
Volume - deals with the loudness or softness of speaker's voice
Pitch -refers to the highness or lowness of the speaker's voice intonation
Speed -refers to how slow or fast the speaker is in speech or delivery.
Word Choice -very essential as it indicates attitude or certainty, emphasis on important concepts
Cohesion - refers to the organization of words, phrases and concepts presented in a listening text
Correctness - refers to the rightness or precision nut only in grammar but more Importantly, accuracy in concept
Language -plays an essential role in our lives, enables us to inform, entertain, influence and persuade others
Research -makes use of a formal, academic, and persuasive language to communicate
campaign -a planned set of activities that people carry out to attain a certain goal or objective, aims to excite, persuade, motivate
Advocacy -refers to activities that argue, plead, support or favor a certain cause
Advocacy speeches - present strong points that may either support or contradict existing policies and legal mandates on specific topics or issues.
Element of Persuasion - common factor one may observe in the language used in research. campaigns and advocacies
Emotive language -use of words that evoke emotions and make people feel a certain way, can sound mure convincing even if it appeals to emotion
Modal verbs -use of words that express modality or how likely something to is going to happen helps adjust the level of certainly of events to suit
Involving the Reader -use of personal pronouns and indicative words to establish a connection.
Rhetorical questions -questions that are not supposed to be answered, use of questions that sometimes state the obvious can convince the reader to agree on the points being presented
Using Evidence -use of facts, figures, or quotes from experts to highlight the writer's authority and make the arguments presented more convincing
Repetition -involves repeating keywords, phrases, or ideas to appeal to the readers
Adjectives and Adverbs - using carefully selected adjectives and adverbs makes it possible for the writer to influence now the readers feel.
Association - this technique tries to link an object or an idea with something already liked or desired by the target audience
Bandwagon -commonly used in advertisements, this persuasion technique makes the audience believe the idea that "everyone is dolling it.