Stuart hall representation

• He believes media often uses sterotypes
• He states that stereotypes reduce people down to oversimplified cliches
• sterotypes are often negative
• Hall believes that stereotypes result from inequality of power
• Hegemonic power- Dominant groups in society controlling those less powerful
• People who have hegemonic power will often represent people who don't have it in a stereotypical way because they have very little experience from those groups
• ethnic minorities represented in negative ways in newspaper because alot of newspaper producers come from white upper-class backgrounds