Demographics

• Longer life expectancy
• Less children
• Ageing population
• Increase in single person households
• People getting married later
• More technology
• Posititive net migration
• Demographics are the charactertics of the population
• Demographics are statistical data relating to the population and particular groups with it
• Gender affects buying decisions as men and women often prefer different products and brands.
• Religion may impact consumer behavior by influencing beliefs about certain goods and services.
• Ethnicity can influence purchasing habits due to cultural differences in preferences and values.
• Age is important because people have different needs at different stages of their lives, such as children needing toys or older adults requiring healthcare services.
• Income level influences spending patterns and ability to afford luxury goods versus basic necessities.