Coca cola

• 1.9 billion products made by coca cola brand are consumed globally every day
• positive social impacts

  • Training and education programmes - empowerment of 5 million female entrepreneurs by 2020 - 5by20 programme
  • coca cola foundation awards grants to companies throughout the world - anandana in india - focuses on social development as well as environmental sustainability
  • massive employment opportunities both directly and indirectly in related industries
• positive economic impacts

  • franchise operation means that many local bottlers profit from the sale - supports the local economy directly and indirectly
  • investment in new plants in new plants in expanding markets such as Asia and North Africa
  • investment in new markets drives economic growth US $2 billion investment in India since 2011
• positive environmental impacts:

  • uses marketing network to increase awareness of recycling and distribution network for disaster relief
  • initiates sustainable agricultural schemes - constructing rainwater harvesting system at tea suppliers in china
  • replenishes the water it uses - funds local projects to protect watersheds