voting behaviour and the media

• In 1992 the conservatives won 56% of the AB and 31% of the DE
• In 1992 Labour won 19% of the AB and 49% of the DE
• In 2017 Labour was strongest in the DE with 47%
• The Green party is always strongest in the AB
• Labour had decreased across all classes by 7-9% since 2017
• Less the 1% of the population are members of a political party
• In 1983, 3.8% of the population had a political party membership
• In the 1950s there were 1 million labour party members
• In the 1950s there were 2.8 million conservative party members
• In 2017 Labour were weakest in the AB with 37%
• Partisan Dealignment 


  The idea that people are less committed or loyal to a particular party.
• Labour party membership was often linked to trade union membership
• In 2019 Conservatives won 43% of ABC1 and 48% of C2DE
• In 2019 the turnout for 18-24 year olds was 47%
• In 2019 62% of 18-24 year olds voted Labour
• In Labour won 33% of ABC1 and 33% of C2DE
• By 2017 only 13% of workers were in a trade union
• Between 1946-1979, 40% of men and 20% of women belonged to a trade union
• In 2019 the turnout for 65+ was 74%
• In 2019 64% of 65+ voted conservative
• In 2019 the average age a voter became conservative was 39 years old.
• Of the 35-44 year olds 36% voted conservative and 39% labour in 2019.
• Floating voters
• 2017 - The Liberal Democrats increased their vote share by 4% in all classes but lost a seat.
• In the 2017 and 2019 General Elections many former UKIP voters turned to the Conservatives.
• In 2019, Conservative policy was introduced to tackle domestic violence and gender inequality.
• In 2017, Labour promised to implement a gender impact assessment on all new legislation.
• In 2014, Lib Dem leader Jo Swinson pushed for equal pay and childcare supervision in the workplace.
• In 1997, Tony Blair introduced 'Women's only' Shortlists, in some Uk constituencies only female candidates could stand.
• In 1992, the conservatives won 57% of the AB class’ vote and 31% of the DE’s.
• In 1992, Labour won 19% of the AB and 49% of the DE.
• In 2015, Labour performed better amongst the DE (with 41%) than they did the AB classes (26%)
• In 2010, the Conservatives won 38% of the male vote and 36% of the female vote.
• In 2015, voter turnout amongst the 65+ was 78%, only 44% of 18-24 year olds.
• In 2015, Conservatives performed worse with the DE (28%) than they did with the AB (44%).
• The 65+ are more likely to vote Conservative with 61% voting Conservative in 2017.
• 18-24 year olds are more likely to vote Labour at 62% in 2017.
• In 2019, 36% of the 35-44 year olds voted Conservative and 39% voted Labour.
• In 2019 the average age to become a conservative voter was 39, it had been 47 in 2017.
• 'Left behind voters'

  economically left wing but culturally right wing, typically older, white, poorer and educated to GCSE level only.