The public image of climate change, the role of media and interest groups
-media outputs play a crucial role in forming public perception and opinion
-newspapers such as the times and the telegraph are more likely to report scep[tical opinions on climate change, this makes climate change issue appear more open to question than it actually is
-some media organisations including the bbc have been accused of false balance, by giving disproportionate coverage they suggest that climate change is far more controversial than experts believe