ADVERTISMENT AND PROPAGANDA TECHNIQUE

• Advertisement - a promotion of a product and service that can be seen in various form of media, such as print, television, and radio to attract interest, encourage engagement, and generate sales.
• Commonly used propaganda techniques in advertising:

  • Testimonial
  • Bandwagon
  • Plain Folk
  • Transfer
  • Glittering Generalities
  • Name-Calling
  • Card Stacking
  • Appeal to Fear
  • Snob Appeal
  • Catchy Slogan
• Testimonial- uses a well-known figure or celebrity who makes claim about the product or service.
• Bandwagon- makes a claim that everyone else is using the product or service and that anyone who does not use it is missing out.
• Plain Folk- uses "ordinary people" in the advertisement to give the impression that the product or service is intended for all regardless of the social status
• Transfer- uses a symbol of respect or reverence to convey credibility or authority such as a cross, flag, or state figure
• Glittering Generalities- uses words and expression with positive connotations to describe the product or service.
• Name-calling - uses words and expressions with negative connotations, often to describe the product or service of competitors
• Card stacking - makes claims of only good things about the product or service as though it is flawless.
• Appeal to fear - gives a warning of what can happen if the product or service is not used, which gives the audience a sense of fear.
• Snob Appeal - shows an association of the product or service to superiority in social status or intellect.
• Catchy Slogan - uses a short phrase that can easily be recalled and that everyone can immedietly associate with a particular brand.
• Ethos- used to establish the credibility of the product or service
• Pathos- uses fear to appeal to the emotions of the audience
• Logos - mentioning a large percentage of users of a product through bandwagon.