Direct Reinforcement is where children are more likely to be reinforced (praised/encouraged) for demonstrating gender-appropriate behaviour
Indirect (vicarious) Reinforcement is where the consequences of another person's behaviour makes it more or less likely to be imitated by the child
Differential Reinforcement is how children learn their gender identity as they are encouraged to show distinct gender-appropriate behaviour
Identification is the process by which a child attaches themself to a 'role model' who possesses qualities the child sees as desirable
Role Models are same-sex figures who may be part of the child's immediate environment (e.g. parents, siblings) or the media
Moddeling is the precise demonstration of behaviour by the role model, or the child's own attempts to imitate the behaviour
There is research to support differential reinforcement e.g. Smith& Lloyd
Smith & Lloyd used babies 4-6 months old and dressed them in girl/boy clothes 50% of the time regardless of their gender
Smith & Lloyd observed that in interactions with adults boys were more likely to be given a hammer-shaped rattle and encouraged to be adventurous & active
Smith & Lloyd observed that girls were more likely to be handed cuddly dolls, told they were pretty, and reinforced for being passive
Social Learningtheory of gender lacks gender bias as it acknowledges the effects of role models on both genders
There is research to support the importance of similarity in attention e.g. Perry & Bussey
Perry & Bussey showed childrensame-sex and opposite-sex adult models picking fruit and found that children tended to pick the same fruit as same-sex models
Social Learning Theory is associated with soft determinism as it acknowledges that children choose to some extent whether or not they imitate the behaviour
Social Learning explanations do not explain differences in gender between siblings with the same role model
Social learning explanations does not explain how children from non-traditional households develop a traditional gender identity
Social learning explanations can explain cultural changes in gender as there has been changes in cultural norms but no change in basic biology, so must have evolved through environmental interaction
Social learning theory of gender does not provide a developmental sequence so does not explain how learning processes change with age