New media

• What has caused changes in the way we access and experience the media?

  The digitalisation of the media
• Why is new media accessible?

  THe growth of new methods of communication, especially the internet, means that digital media can be shared quickly, easily and often for free
• What is convergence?

  You can use one digital device to access lots of different media content,
• What is an example of convergence?

  e.g. your phone can play music visit news sites, read an e-book
• How has user control increased?

  The audience has more power, streaming and catch-up services now give viewers control over what programmes they watch and when they watch them
• Why is there now more interactivity?

  The audiences is directly engaged with the media. You can contact live radio shows using Twitter or Facebook. You can also use the red button to vote on reality TV shows
• What is transformed by new media?

  Cultures, economies and personalities
• What is an example of these transformations?

  Our attitudes towards privacy have been completely changed by New Media. People now share their personal details on social media, which can lead to identity theft
• What do Cornford and Robbins disagree with regarding new media?

  they disagree with the idea that new media is revolutionary, as they argue that they are evolutionary because they have evolved from technology that already existed. For example, many people still use a phone line to access the internet
• why do Cornford and Robbins argue that interactivity isn’t exclusive to the new media?

  They believe that the only aspect of new media that is entirely new is the speed of communication, For example, people have written into newspaper letter columns for years and shared their views - agony aunts
• What did Boyles and Haynes look at?

  They looked at media coverage of sport after the development of mobile phones and 3G internet. Manufacturers claimed that there would be dramatic, revolutionary changes in football broadcasting and marketing
• What was Haynes and Boyles evolutionary process?

  They found that joining together mobile technology and football media was an evolutionary process. Mobile technology offered extras options for viewing football instead of replacing traditional; options like the Tv
• What is the analysis of Boyle, Haynes, Comford and Robbins?

  They were writing before more revolutionary inventions, like wireless internet, smartphones and social media were developed. New media is constantly developing which means that studies quickly become outdated
• How does the use of new media vary?

  It depends on age, location, and consumer power
• Who are the biggest users of new media?

  Young people. A study in 2015 found that 59,000 people had never used the internet. Only 31 of them were aged 16-24.
• Which user for new media is increasing?

  Older people. The amount of over 65s using a smartphone to access the internet doubled between 2012 and 2015.
• What is meant by digital underclass?

  People who can not access the new media
• What is an example of a barrier the digital underclass may face?

  Registering to vote and applying for a passport are now mainly done online
• Who are excluded from the new media?

  People in poverty as they can’t afford to pay for broadband or new media devices. This also means that they cannot fully take part in society because they lack access to digital services
• What may people in rural communities struggle with?

  Limited internet access because many rural areas have poor coverage for 3G and 4G internet connections. Also wires capable of transmitting modern broadband might not be installed in some rural areas
• What were the 2 groups Curran and Seaton divided people into?

  • Cultural pessimists
  • Neophiliacs
• What is a cultural pessimist?

  They view the rise of the new media negatively as they point out that the new media is mainly controlled by large corporations.
• What do cultural pessimists say about globalisation?

  They have far-reaching influence over consumers
• Who do cultural pessimists say the new media is controlled by?

  Controlled by the state which reduces everyone’s privacy. For example in 2013 Edward Snowden’s revealed that American state security were secretly hacking peoples emails
• What do cultural pessimists suggest about freedom of information on the internet?

  That offensive views can be spread, for example, misogynistic, racist and terrorist material can easily be shared online
• What is meaning by misogynistic?

  Hatred or prejudice against women.
• What do cultural pessimists suggest about some retailers?

  That they have been criticised for not paying taxes and exploiting their workforce, so they can offer these services without losing profit because the consumer benefits of new media (online shopping, next day delivery) comes at a high social cost
• How do Neophiliacs view the new media?

  As a positive force
• How do Cultural pessimists view the new media?

  As negatively
• What do Neophiliacs argue about the development of new technology?

  That it has led to an increase in choice, For example, the growth of online shopping means that you can shop around for the best deal
• How do Companies advertise their products according to Neophiliacs?

  They use global websites like facebook, so consumers can buy products from many different countries
• What causes society to be more democratic according to Neophiliacs?

  They argue that being able to share more information makes society more democratic because people are exposed to lists of different views
• What does democratic mean?

  Rule by the people.
• What creates a sense of shared culture according to Neophiliac?

  Inventions like satellite TV means that views can access TV content from different countries, some shows become global hit such as Game of Thrones
• What is Cultural Hegemony?

  Where certain views are dominant over others
• Do Online media platforms Make communication less or more regulated?

  It makes it less regulated as websites like a YouTube, Tumblr and other blogging sites give you the opportunity to create your own media and present your ideas to a global audience
• Why does Andrew Keen, a cultural pessimists criticise the new media?

  he argued that the democratic nature of the internet can harm the quality of media content. He points out that media like Wikipedia that are crowd produced may be more democratic than other media, But they are filled with badly written, uninformed and unchecked content
• What does crowd produced mean?

  Anyone can crate and edit them
• What is Wikipedia and example of?

  A free and easy to access website so they begin to replace traditional, professional material