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Cards (20)
Meanings
: messages that are
communicated
+
meanings vary
according to
text.
Multimodal
: a
text
that
employs
more than one
mode
of
communication.
Salient:
most important
,
noteworthy.
Computer-mediated communication
: human communication that takes place via the medium of computers.
Oracy
:
speaking
+
listening
Face Theory
:
Erving Goffman
- idea that we all have a
public self-image
that we need to
project
+
protect.
Face-threatening act
- something that
threatens
a person’s
self-image.
Face-work
- the
effort
that we put in to manage our
public image.
Negative face need
- the need
not
to be
imposed
on by
another person.
Positive face need-
the need for
positive reinforcement
, the
feeling
that we are all
appreciated
+
liked
by
others.
Subject position
-
perspective
taken on a
topic
, where some aspects are
foregrounded
+
emphasised
whereas others are
downplayed.
Modal
verbs - accompany
main
verbs + are often used to express
degrees
of
certainty
,
desirability
+
obligation.
Monostylistic
- having
one style
of
communication.
Possessive determiners
- help determine what a name refers to e.g ownership (my,our)
Active voice
-
person
/
thing
doing the
action
specified by the
verb
is the
subject
of the
sentence.
Disjunct
- an
adverb
that
expresses
a
writer’s
or
speaker’s attitude
e.g fortunately, unfortunately.
Noun phrase
- a phrase that has a
noun
or
pronoun
as its main word.
Passive voice
-
person
/
thing
being
acted
upon goes at the
front.
Nominalization
- process of timing different
grammatical elements
into
nouns
or noun
phrases.
Colloquial
-
expressions
are items of
everyday
language used in
informal
contexts.