-membership- open to all, people can leave or join as they wish
-organisation- loose, charismatic leader, discourages hierarchy and seniority
-worship and ritual- informal worship and ritual
-sense of legitimacy- no claim on truth
-involvement and commitment- don't demand high levels of commitment or acceptance of their teachings, ask people to be open to the experiences
-lifespan- differs for each type of cult
-examples- Scientology, spiritualism, new age ideas