doesnt start off with a theory
emphasis on the narrative of participants and their experience
researcher identifys what is going on/created in the research, impacts of the research and how its reported
participation selection is purposive, so theres no generalisability
no manipulation of participation in an objective reality that isnt relevant to their reality, research done in the natural setting
isnt controlled like qualitative research
measurement is more interpretation, less restrictive, narrative, interactive, flexible
inductive
sometimes generates theories