The strengths of the cognitive approach include scientific and objective methods, use of labexperiments which can be repeated, use of scans such as MRIs to study the mind in an objective way, and the emergence of cognitive neuroscience which enabled biology and cognitive psychology to come together, making it even more scientific.
The weaknesses of the cognitive approach include machine reductionism, which ignores the influence of human emotions and motivations on the cognitive system, and its application to everyday life, where cognitive psychologists can only explain mental processes from the behaviour they observe, which can make the approach abstract and too theorybased.
One weakness of cognitive neuroscience is that technology such as MRIscans are not 100% reliable due to user-error in calibration,temperature and noise interference.
Cognitive psychology is the study of mental processes, including perception, memory, thinking, language, attention, and their effect on behaviour.
An assumption of the cognitive approach is that internal mental processes can and should be studied.
An assumption of the cognitive approach is that mental processes are private and can’t be observed, so should be studied indirectly by making inferences about mental processes from behaviour.
An assumption of the cognitive approach is that the workings of a computer and the human mind are alike – they encode and store information, and they have outputs.
Ways that cognitive psychologist study include:
Case studies of brain injury
Labexperiments
Brainmapping (MRI Scans)
Testing theoretical and computermodels
Computer Models
We compute information like a computer:
taking in information (input)
changing it/storing it (process)
then recalling it when needed (output)
An example of an information processing model is the multi-store model of memory.
Information processing approach
Information flows through the cognitive system in a sequence of stages that include an input, storage, retrieval of information.
Bugelski & Alampay (1962) conducted an experiment called rat-man.
Two groups of participants were shown a sequence of pictures either a number of differentfaces or a number of differentanimals.
They were then shown an ambiguous figure the rat-man.
Participants who saw a sequence of faces were more likely to perceive the figure as man, whereas participants who saw a sequence of animals were more likely to perceive the figure as a rat.
Advances in brain imaging allow scientists to systematicallyobserve and establish a neurological basis for mentaldisorders e. g. the link between OCD and the parahippocampal gyrus, which plays a role in processing unpleasant memories.
Cognitive psychologists measure behaviour and then make inferences about how mental processes work.
These inferences allow us to support or rejecttheoreticalmodels. Inference is also used to adjusttheoreticalmodels.
theoretical models in cognitive psychology presents an idea about how a mental processworks.