Van zoonens feminist theories suggest that our ideas about gender are derived from discourse, which includes written and moving image communication such as magazines, newspapers, films, TV programs, and video games.
Van zoonen's theory also suggests that our ideas about gender must be considered in terms of the historical and cultural context, as these ideas about gender vary depending on the historical and cultural context.
Van zoonens theory also suggests that women are often objectified in the media, which means they are seen as an object to be looked at, bought, and sold.
Van Zenon believes that women are often represented as domestic homemakers mothers wives, and that men are often represented as individuals more suited to the workplace and politics.
Van Zenon also believes that men and women's bodies are often represented differently, with women's bodies being objectified and sexualized, and men's bodies being shown as spectacle.