Process of minority influence

• What is the first process of minority influence?

  Consistency
• What does consistent behavior over time do in minority influence?

  It increases interest from others
• What is synchronic consistency?

  Minority all says the same thing
• What is diachronic consistency?

  Minority has been saying the same thing over time
• What happens when the majority starts to rethink their views?

  They consider the minority's perspective
• What is the second process of minority influence?

  Commitment
• What does commitment in minority influence refer to?

  Dedication to a cause or activity
• Why is showing risk important for the minority?

  It demonstrates greater commitment
• What is the augmentation principle?

  Risk in actions shows commitment to a cause
• What is the third process of minority influence?

  Flexibility
• What does flexibility in minority influence entail?

  Willingness to adapt or compromise views
• How can consistency be perceived negatively according to Nemeth (1986)?

  It can be seen as rigid and dogmatic
• What is the risk of being too flexible as a minority?

  It may be seen as inconsistent and weak
• What is the balance the minority should maintain?

  Balance between consistency and flexibility
• What is the snowball effect in minority influence?

  Increasing numbers switch from majority to minority
• What happens as more people convert to the minority position?

  The rate of conversion accelerates
• What are the advantages and disadvantages of minority influence?

  Advantages:

  • Research support for consistency
  • Research support for depth of thought

  
  

  Disadvantages:

  • Lacks mundane realism
  • Commitment of minorities often not captured
  • Effect may not be apparent publicly
• What did Moscovici's study find about inconsistent minority answers?

  They were generally ignored by the majority
• What did Martin et al (2003) measure in their study?

  Support for a particular view after exposure
• What was the outcome when participants listened to a minority group?

  They were less likely to change opinions
• What is a limitation of most studies on minority influence?

  They don't capture the commitment shown by minorities
• Why might the effect of minority influence not be apparent?

  People may hesitate to admit conversion publicly
• What did Moscovici find about agreement with the minority when responses were written down?

  Higher agreement indicated internalisation occurred
• What are the three parts of the process?

  • Consistency
  • Commitment
  • Flexibility