However, due to its unethical nature, replicating this study would not be approved by the BPS. Not only did participants show signs of extreme stress including three seizures, there was no informed consent as participants did not know what they were signing up for, Milgram argued this with the concept that deception is necessary to obtain reliable results however for this to be accepted participants need to be informed of their right to withdraw and debriefed which was not the case with this experiment. Additionally the use of inducement has criticisms in psychological experiments as it discourages participants from withdrawing as they feel since they have been paid they are obligated to continue further increasing the unethicality of this experiment. Another criticism of milgrams experiment is the low internal validity as shown through Perrys 2012 research that found only 50% of the participants believed the shocks were real. Furthermore data collected may lack ecological validity as artificial conditions do not reflect real world scenarios questioning the generalisability of the results. Moreover there is a high risk of demand characteristics as participants may alter their behaviour based on their interpretation of the purpose of the experiment. Finally, Milgrams experiment had a limited sample size. In order to provide a comprehensive explanation for conformity a more diverse sample was needed e.g. gender and culture to ensure the results can be generalised to society as a whole rather than American male students, for example America is an individualist country (where conformity is less common) so results could differ in collectivist cultures like Asia. Furthermore, volunteer sampling has weaknesses as particular dispositions may be more inclined to volunteer.