Some political parties’ election
campaigns are successful because of the
amount of funding a party has.
If a party has a significant amount of
funding this can help them to raise the
profile of their political party and their
promises. It can be spent on
campaigning material like leaflets and
and Social Media Ads to persuade
floating voters to vote for them.
For example during the 2021 Scottish
Election the SNP spent just under
£60,000 on facebook ADs trying to
convince social media followers to back