Net Profit - is the total profit after total costs
Net Profit Margin - Net Profit / Revenue * 100
Average Rate of Return (ARR) - the average annual profit on an investment e.g. machinery
ARR - Average Annual Profit / Inital Capital outlay(invenstment) *100
Marketing data - data that is collected to help a business understand its customers and their needs. this comes in the form of surveys, focus groups, and questionnaires.