Types

• Who first gave different levels to conformity?

  Kelman
• What are the 3 types of conformity?

  Compliance

  Identification

  Internalisation
• What is the identification level of conformity?

  We value group membership, so we will conform to their behaviour or ideas to be a part of the group even if we don't privately agree
• What is internalisation?

  Personal opinions genuinely change to match the group. This is a permanent change in beliefs
• What is compliance?

  When we agree with the group publicly but keep our personal opinions. Results in a temporary change in behaviour
• Internalisation- think the group is right

  Genuinely accepting group norms

  results in private as well as public change of opinions/behaviour.

  Change is usually permanent and persist in the absence of group members

  • because attitudes have become internalised
• Identification- value the group

  When we identify with a group that we value, we want to become a part of it. So we publicly change our opinions/behaviour even if we don’t privately agree with everything the group stands for.
• Compliance- temporary agreement

  Involves going along with others in public but privately not changing opinions/behaviours.

  Results in only a superficial change and the opinion/behaviour stops as soon as group pressure ceases.