Sects, cults and New age-
Sects- appear to gain the majority of their support from among the most deprived and marginalized groups in society
Cults- tend to attract their membership from a cross section of society including deprived and marginalised groups.
Evaluation- Bruce and Heelas- New Age Cults and World Affirming NRM’s have more appeal to the more affluent in society due to the consumer nature of the group
New age- Heelas- more attractive to Middle Class movements who can afford it